Frustrated? You might just be on to something great
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Being an innovator (or entrepreneur) starts from passion to do something. Wanting (to do) something good for others – and helping yourself to better life, of course. It thrives from wanting to help and solve situations and problems that you encounter. If you sell food, you help hungry people (kind of). If you sell mobile phones, you help people get in touch with one another. If you design software, you are helping people organize their work, lives and be entertained – in one way or other. There are probably greater examples, but anyway – you know the drill.

We – human race – have always been determined to make life easier. Whether the driving force is laziness or passion – wanting to find a solution to ease your work, life, relationships – the aim has been to do things better.

Process of making life better might begin with frustration. And source of frustration is easily found since there is certainly no shortage of problems in the world. We encounter them every day – at school, at work, at home and in our communities. Misunderstandings, unexpected errors, delays, malfunctioning technology, misplaced or bad data,  broken processes, wasting time on irrelevant issues, problems with family members, co-workers…

Frustration to situations we come across inspire to come up with solutions that ease life. In everyday working life finding a solution to challenging situation or recurring problem might help others in your community and act as an example to other similar communities as well. Sometimes we come up with answers and inventions that might actually benefit a large group of individuals – or even the mankind.

Most successful and passionate people see frustration as an opportunity. As a chance to do something better, more efficiently, cheaper and/or faster. Some even get legitimate business out of it.

Solution oriented or problem solver?

We all do not actively seek solutions – but those who do have at least two ways of approaching the situation: problem solving and solution orientated action. Problem-solving and solution orientation are two different mindsets:  In a problem solving approach, you are told what to resolve – “THIS is the problem, now solve it”.  You are relying on a definition of what is the problem that was made by someone else – without having observed the situation yourself.  Then again in a solution oriented approach, instead of relying on a ready made assumption, you begin by exploring the situation. You try to figure out what is the core problem which will allow you to explore an actual solution. And that solution might not have been immediately obvious.  

Solution oriented approach on frustrating situations will more likely lead to fixing a core problem. And a team of solution oriented minds are likely to develop excellent solutions when given the chance.

We believe in solution orientation and determination

When designing for example a software to help in working life, solution orientation is necessary. To begin there must be a need or an insight – problem or challenge to solve. By noticing what is making you or your customer frustrated – you already have the insight. In order to proceed with the process, there is also a need to break the problem apart to understand the challenge from the roots to the surface. After that you can start designing the actual, practical solution.

Frustration itself is not enough to lead to great or even good solutions. You need to combine frustration with determination to find and plan the solution. For example, James Dyson got frustrated over ”the most powerful vacuum cleaner in the market” in 1979. He started building vacuums, and after ”15 years and 5 127 attempts” at making and testing prototypes he got it right. That is frustration and determination combined to produce results!

We here at Assetti have a team of solution oriented minds – and we are eager to solve our customers’ core problems.

So – what is frustrating you?

PS. All of the greatest inventions have perhaps not begun from regular problem solving or solution finding process. There are fine stories of accidents turning into great inventions. Such as the one of penicillin. In the year 1928 Alexander Fleming went on a vacation – halfway through an experiment he was making with bacteria. Being a bit of a slob, he left a dirty petri dish in the lab sink. When he got back from his vacation, he found bacteria had grown all over the plate, except in an area where mold had formed. Determined and curious he decided to proceed with finding out what had caused this. That discovery led to two things: 1) penicillin and according to some stories 2) Mrs. Fleming hiring a maid.